The Search Engine Journal style guide site is set up for ease of navigation, which is important for a guide that is this in-depth about its requirements for writers. Best SEO style guide: Search Engine Journal NYU outlines their style guidelines for all social media outlets 4. That makes it easy for those running the accounts to understand expectations. It begins by running through the basics - which accounts they cover, what the voice for those accounts is and less common (but still vital) topics like ownership of posts, transparency, and publishing cadences to stick to. NYU’s social media style guide accomplishes this task by taking a creator-first approach. When it comes to social media, the writing rules may not always stay as rigid as something like a blog post, but it’s still important to define the boundaries of what’s acceptable and what isn’t from a branding perspective. Some pages from Groove’s marketing style guide 3. Compared to Medium, this is much more in-depth when it comes to the craft of writing, which makes sense when there are those more hard-and-fast rules for things like formatting and sourcing.
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This style guide example is less than 1,000 words in length, but it still manages to hit on the main points of brand, tone, what the brand is (and isn’t) as well as how to put those into use. Short and sweet is Groove’s main objective for their style guide, and they manage it very well, much like Medium. Since the partner program is open to the public, and writers can cover any topic they choose, this approach fits the company’s needs. There’s also plenty of supplementary information provided by links on the page and throughout the help center for those who want to go deeper. It also describes their general content requirements, yet the page itself is concise without sacrificing on value. The Medium member content guidelines provide contributors to the site’s partner program with suggestions for succeeding within the confines of their curation guidelines. The best partner style guide: Medium’s Content Style Guide To help you get started, here are nine of the best style guides content marketers should check out: 1. After all, when you’re trying to draw in those who may or may not know the company, there’s always the potential to make waves - for good or bad.Ĭreating a style guide that spells out the details of what good content means for your company is the key to getting it right. In a world where content is king, it’s that much more important to get it right.
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